Discussion Infinite Surveys for Mankind - "The Survey Says?"

 Surveys shape the perspective of marketing companies. There are many types of surveys to get information on the demographics, preferences, and information on almost anything.

Surveys shape the perspective of marketing companies. There are many types of surveys to get information on the demographics, preferences, and information on almost anything. The strengths of surveys can change the course of an election, or motivate politicians, and governments to pass laws that the public demands changes regarding something that affect the safety and wellbeing of their lives.

We have Exploratory, Explanatory, and Descriptive Surveys as a method to inform the governments, corporations, and special interest groups of the world on our collective opinions, and results of research on an infinite survey on infinite topics.

1.  Exploratory Surveys -  

Explanatory research is defined as a strategy used for collecting data for the purpose of explaining a phenomenon. Because the phenomenon being studied began with a single piece of data, it is up to the researcher to collect more pieces of data. 

1. Exploratory research is inexpensive, highly interactive and open-ended in nature. 

There is usually no prior relevant information available from past researchers. 

  1. It has no predefined structure. 
  2. It answers questions like how and why aiding the researcher to acquire more information about the research. 

Explanatory Surveys - Explanatory research is defined as a strategy used for collecting data for the purpose of explaining a phenomenon. 

Explanatory research helps researchers to better understand a subject,

The purpose of explanatory research is to explore a topic and develop a deeper understanding of it so that it can be described or explained more fully. 

  1. Case studies: 
  2. Literature research
  3. Observations:
  4. Pilot studies

Descriptive Surveys –

  1. Descriptive research is a type of research that describes a population, situation, or phenomenon that is being studied. It focuses on answering the how, what, when, and where questions If a research problem, rather than the why.

 

Types

  • Descriptive-survey
  • Descriptive-normative survey
  • Descriptive-status
  • Descriptive-analysis
  • Descriptive classification
  • Descriptive-comparative
  • Correlative Survey

Ten different types of survey methods that are used today, include:

Interviews: Household in-person, and surveys are relevant today.

 

Focus Groups: whereby people are a group where people talk, and interact on a specific subject of questioning.

 

Panel Sampling: A group of people take a survey by a research company to get respondents to give feedback on a public issue, or a product.

 

Telephone Surveys: Radom digit dialing (RDD) is used to get an accurate sampling, many people don’t respond well to these type of phone calls, but they do provide information necessary for marketing an issue, or preferences by people on a product.

 

Mail-In Surveys: This type of survey is obsolete with the advent of the internet but it sometimes can get people to respond on with surprising response rate.

 

Kiosk Surveys: These are those surveys that you see in malls and areas where there is a lot of traffic by people. People are often offered a free meal, or product if customers take a survey by a corporation on an issue such as a burger place, or clothing outlet.

Two types of psychological research conducted

  • Correlational research: examines two variables at once, and may be used to identify patterns of relationships
  • Experimental research: determines cause and effect by exposing one group to a particular variable, while another is not exposed to the variable

 

Types of Survey Questions.

  1. Open-ended questions – Questions on a survey with no specific answers.
  2. Closed-ended questions – Specific questions on a certain issue, with on certain answers.
  3. Rating questions- This is used to rate products, service, and people, used to determine people’s feedback, about issues such as what are the important issues in society today in range of priorities.
  4. Likert scale questions - The Liker scale is used for rating service or anything with a range of importance from Poor, Average, Good, and Excellent. This scale is used of rating service at a fast-food place, phone call feedback after the call, and any of a wide range, for getting feedback on how a customer service agent helped you out.
  5. Multiple choice questions – This reminds of tests in high school when you are asked a question and you only have four or five possible choices, this is a focused survey.
  6. Picture choice questions -
  7. Demographic questions – This type of survey is heavily used by politicians, and marketing research to getting people response on issues based upon marital status, education, age, race and ethnicity. During election time demographics questions help candidates to focus on the most important issues to support in the states where these issues are the most important to people.

In conclusion with all these seemingly infinite surveys about what corporation and our government wants to know about us, it appears corporations use the results of these infinite surveys as they see fit, and do things contrary to all the research because the people of the corporation often think they know better than the collective opinions and insights to everyone else, and for their own political reasons.

Just as Congress has access to thousands and thousands of opinions by Americans and people around the world on every subject from the demands for higher wages, cheaper energy, and housing, to safe food, water, and reliable transportation systems.

As long as our congress and the governments of the world ignore the surveys that tell our leaders everything, they need to know on how to improve the quality of life for everyone, nothing will change overnight. Changes take time, and surveys are an avenue to express oneself so that those in power and control of all changes can listen, and heed to the needs, and desires of the people they shape their lives, with new products at their companies, new electronics, new ways to teach our youth, to help the homeless, and endless issues our elected officials and CEOs of corporation have a tendency to ignore. Once in a while corporations and government listen and read the results of the surveys, and only then can changes for improvement take place and occur to help our screwed-up planet.


References

Exploring readiness for implementing best practices: A mixed methods study. (n.d.). Retrieved from Surveys: https://pubmed.ncbi.nlm.nih.gov/33274556/

Harvard Business Review. (n.d.). Retrieved from Getting the Truth into Workplace Surveys: https://hbr.org/2002/02/getting-the-truth-into-workplace-surveys

Ten Different Types of Survey Methods. (n.d.). Retrieved from Survey Land: https://www.surveylegend.com/types-of-surveys/types-of-survey-methods/

Top 7 Demographic Survey Questions for Questionnaire. (n.d.). Retrieved from Question Pro: https://www.questionpro.com/blog/demographic-survey-questions/

What is descriptive research? (n.d.). Retrieved from PsychCentral: https://psychcentral.com/health/types-of-descriptive-research-methods

What is Descriptive Research? (n.d.). Retrieved from Formplus: https://www.formpl.us/blog/Descriptive-research

What is Explanatory Research? (n.d.). Retrieved from Formplus: https://www.formpl.us/blog/explanatory-research

What is Exploratory Research? (n.d.). Retrieved from Formplus: https://www.formpl.us/blog/Exploratory-research

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